Smart Labels Are Changing Products and Packaging. Digital Product Passports Are Making Them Non-Negotiable. Kinset Is Making Sure No Brand Gets Left Behind.
Dublin, Ireland, 15 June 2026 - There is a particular kind of frustration that comes from knowing an industry inside out and watching it repeat the same mistakes. Katie O'Riordan spent over twenty years working across the fashion and consumer goods industry, with industry leaders leading product development, sourcing, design, and sustainability, including twelve years building and running her own fashion brand, Theo + George. Not as a consultant or an observer, but as the person responsible for the decisions. She saw firsthand what happens when product information lives in silos: greenwashing claims go unchallenged, supply chains stay opaque, and the brands that genuinely have a story to tell have no structured, verifiable way to communicate it.
When EU regulations like the Digital Product Passport began to take shape, she understood immediately what they would mean for founders like her: brands with deep supply chain knowledge but no dedicated compliance or sustainability team would get left behind.
So she built the platform she wished had existed.
Open to Every Brand
Kinset, the Dublin-based connected product platform, has spent the last two years onboarding brands ranging from heritage independents to enterprise-scale businesses onto its platform. This week, it opens that platform to any business, anywhere, via its website.
Designed to be product agnostic, built to work across fashion, cosmetics, food, homeware, and any consumer goods category where a product needs a digital identity. Brands of all sizes can now create smart labels and Digital Product Passports without a dedicated compliance team, a sustainability director, or a six-figure implementation budget.
With major retailers including Tesco UK replacing barcodes with smart labels on selected products and the EU's DPP mandates moving from pilot to enforcement, the window is closing. For the brands that treat compliance as a box to tick at the last minute, it is shorter than it looks. For the ones that see it as an opportunity to build a more transparent relationship with their customers, Kinset is ready.
Kinset is available at kinset.com. Sign up today for a free 7 day trial, no obligations.
Media Contact
Katie O'Riordan
CEO and Co-Founder, Kinset
