Strong brands are critical to standing out in today’s food and drink market. To support Irish producers at every stage of growth, applications are now open for BrandBite 2026 – The Brand Acceleration Programme.
BrandBite is a practical, expert-led programme designed to help producers build clearer, stronger and more commercially effective brands. Whether you are an early-stage start-up or a more established business looking to refine your brand, BrandBite provides the tools and confidence needed to compete and grow.
What is BrandBite?
BrandBite is a structured six-module virtual programme, running from 21st April to June 2026. The programme supports producers to sharpen their brand strategy and translate it into clearer communication, stronger packaging and more confident engagement with buyers.
Across the six modules, participants will gain practical, real-world tools to help them:
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Clarify brand positioning and stand out on shelf
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Better understand their target customer and buying triggers
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Strengthen storytelling and brand communication
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Build a more cohesive brand across packaging and channels
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Become more confident and prepared when approaching buyers
The programme combines expert-led sessions with insights from industry specialists, food buyers and media professionals, ensuring that learning is grounded in real market expectations.
New for 2026: Brand Development Awards
A new and exciting addition for 2026 is the introduction of Brand Development Awards. Participants who complete all six modules will be eligible to apply for two significantly funded awards, each valued at €20,000.
These awards are designed to support brand strategy development and design execution, helping selected businesses take the next step in bringing their brand to market with impact and confidence.
Programme details at a glance
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Programme start date: 21 April 2026
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Application deadline: Friday 10 April 2026
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Format: Six-module virtual programme
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Cost to participate: €150, significantly funded by Taste4Success
Why brand building matters
A strong brand is more than a logo or pack design. It is about clearly communicating who you are, who you are for and why your product matters. Programmes like BrandBite align closely with GS1’s focus on clarity, consistency and trust, helping producers present their products more effectively across retail and digital channels.
By strengthening brand foundations, producers are better positioned to engage buyers, connect with consumers and scale sustainably in both domestic and international markets.
Apply now
If you are looking to strengthen your brand, sharpen your positioning and prepare your business for the next stage of growth, BrandBite 2026 offers a practical and proven pathway.
Applications are now open and places are limited.